Super Bowl Lenses
In collaboration with Snapchat’s internal teams, I contributed to AR Lenses deployed for Super Bowl LVIII, Super Bowl LIX, and Super Bowl LX, featuring the Kansas City Chiefs, San Francisco 49ers, Philadelphia Eagles, Seattle Seahawks, and New England Patriots. My role included creating UV textures and supporting visual asset development for team helmet lenses, coordinating approvals with partner teams, and helping organize lens distribution for stadium deployment. These activations were experienced across three sold-out championship events, reaching nearly 200,000 cumulative in-person attendees.
