NBA & WNBA Lenses

In collaboration with Snapchat’s internal teams, I created and adapted AR lenses featured across NBA and WNBA tentpole activations, including multiple All-Star events, Draft experiences, and international games. These lenses were part of broader fan engagement programs produced by Snap teams.

My contributions included modifying gameplay mechanics, interaction logic, and controller behaviors to adapt originally Snapchat-native experiences for Snapchat Cam through Camera Kit and Snap AR Mirrors, as well as refining game behaviors to better suit different venue and audience contexts.

These experiences were deployed across three Snap platforms, including Snapchat, Snapchat Cam, and Snap AR Mirrors, reaching audiences across mobile and in-venue experiences. Some of these were also featured in Snap campaigns with Snap Stars and professional players, where lenses were amplified through creator and athlete content.